Find an advertisement centered around a mental health topic and evaluate its presentation of this topic using rhetorical terms. Respond to the following in 250-400 words. Include the advertisement as either a link or a copy within your response.
Describe the various modes (aural, visual, linguistic, gestural, spatial) this advertisement uses convey its message. Where did you find this find this advertisement, and how does that influence the way in which it delivers its message?
Evaluate advertisement in terms of how it uses ethos, pathos, and logos.
Describe the purpose of this advertisement. Is it meant to inform, to persuade, to entertain, etc.? What about the advertisement indicates its purpose?
Identify the exigence of this advertisement. What is the situation, problem, or event to which this advertisement seems to be responding? How does the advertisement frame or present the situation, problem, or event?
Evaluate this advertisement in terms of Kairos. Remember: Kairos is a message delivered at the right time with the appropriate tone. Do you think this advertisement is Kairotic? Do you think its presentation is appropriate to its subject matter and purpose? Why or why not?
Why or why not?
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