This assignment is the “Brochure on a Major.” The lecture notes give plenty of

This assignment is the “Brochure on a Major.” The lecture notes give plenty of information about this assignment and how to do it. Here are just the basics. You are going to write the copy (wording) for a brochure in your major. You do not actually have to create a brochure, you are just writing the copy. It will be 2 full pages, typed, double-spaced.
As I explained in the Lecture Notes for this assignment, there is also a sample of what I would like you to do. Again, please carefully read the Lecture Notes for all the specific details on this assignment.
Here are some suggestions:
A. Be sure to read the Course Content.
B. In the lecture notes, I explain how to brainstorm the parts of the brochure, in other words, thinking about questions readers might have. You may use the examples I gave, or you can come up with your own. The purpose of Discussion 6 on Brochures is to help generate ideas you could use for this assignment.
C. Look at the sample brochure under Course Content.
D. Finally, please ask me if you need any help at all.
Creating Brochures (Assignment Information)
Assignment: Brochure on Your Major
For this assignment, you are going to write the copy (or wording) for a brochure that describes your major or field of study. You do not have to make an actual brochure with the folded pages, pictures, etc. The only thing you have to do is write the copy or wording for the brochure. However, if you are creative, you may certainly make an actual brochure, but again, you do not have to do that. You are only responsible for writing the copy. The length of this assignment is 2 FULL pages, typed and double-spaced, according to the formatting guidelines that will be e-mailed to you.
First I will explain what a brochure is and how they are used. Then I will show you how to set-up the copy for your brochure.
A brochure is a small booklet. Usually, it is made out of a sheet of paper that is either 8.5×11 inches or 8.5×14 inches. The paper is then divided into panels, and copy and/or graphics are printed on each panel. After the paper is printed, it is then folded along the panel lines into a booklet. EGCC uses brochures to advertise and inform about different programs, classes, and services. You can find these around campus. If you are unsure of what a brochure looks like, stop by my office and I will show you some examples.
Brochures are used for many reasons. They are sometimes used to sell products and services. Sometimes they are used to convey information about something. Oftentimes, companies might use them to relate general information.
The nice thing about brochures is they are not terribly expensive to produce. An actual foldout brochure can be produced with just about any computer and desktop printer.
Again, for this assignment, you only have to write the wording for the brochure. You do not have to create an actual brochure with graphics and panels, etc. unless you want to. I will include a sample of what I am looking for in Unit 3
Getting Started
Okay, so your job is to write the copy for a brochure that is going to describe or inform potential students about your major. The first thing you must ask is what should be included in this brochure.
Here you want to do some brainstorming: Think about questions you or others might have when choosing a major. For example, here are some things one might come up with:
1. How long will it take to get the degree?
2. What jobs are available with the degree?
3. Are there any requirements I need to be accepted into the program?
4. How much will the degree cost?
5. What classes will I need to take?
6. What kind of pay can I expect after receiving my degree and going to work?
7. Does the school offer extracurricular activities?
8. Am I able to complete my degree at night?
These are just some examples of questions that may arise. Your brochure is to only be 2 pages, typed and double-spaced, so you probably won’t want to address all of the questions you come up with. Instead, pick the most important issues and questions. How do you know which are the most important issues and questions? Think about your audience.
As we learned earlier, audience is so important. Have a reader in mind for this brochure. I don’t care who you pick for a reader, as long as you have one. Here is how it works:
For example, suppose your readers are high school students. They might be interested in extracurricular activities, whereas an older, nontraditional student may not have this interest. The older student might be more concerned with being able to complete the degree in the evenings. You will want to include the information that is appropriate for your reader.
You then want to break up the brochure into sections to answer each question or point. It is best to start off with an outline. Here is an example of how to go about it. Use headings to set off the major parts of the brochure. (See Week 3 Elements of Design for information about design and use of headings).
I. Introduction -here try to grab the reader’s attention and make them want to read the brochure. For example, you might start off with a statement saying, “How would you like to earn over $50,000 a year right out of college?” Or you might play on the reader’s interests. If you were writing for computer majors, you could start off by saying, “If you enjoy spending hours playing video games, how would you like to spend hours earning big bucks by designing video games?” Again the introduction should try to make the reader interested in the subject matter.
II. Prerequisites- here you could explain if there are any prerequisites or abilities needed before you go into the major. For example, in radiology, maybe you need to be able to lift a certain weight. In computers, maybe you need to be able to type so many words per minute. If the reader doesn’t have the prerequisites or requirements for the program, you might offer suggestions on how the reader could obtain these.
III. Required Classes- In this section, you could mention some of the major classes one would need to take to complete the degree.
IV. Job Information- This section could describe what types of jobs are available with the degree. You could also discuss pay rates for some of these jobs.
V. For Further Information -This is a good way to conclude the brochure. If the reader has further questions, offer them a phone number or place to go for help.
Each of these main points in my outline could be used as a heading when I write the actual brochure. I could make them bold in my document and set them off with white space to make them stand out. Again, see the example I offered for help with this.
Also, you do not have to use the same headings I used as above. This was for an example only.
When we do this assignment in the traditional classroom, students usually have questions or need one on one help, so be sure to ask me if you have questions or need assistance.