For this assignment, I want you to look at the social media feeds for the company whose web page you analyzed in the previous assignment and determine the “brand” for the company and whether the web page and social media accounts utilize similar tone, language, rhetorical choices, purposes, etc.
Assignment Instructions
Reference – Look at the social media presence of the company whose home page you analyzed in the previous assignment. I would check their Facebook, Twitter, Instagram, and/or LinkedIn. Most companies will have multiple writers who work on these media presences, so it is important to look across at least two or three of them to see if their brand stays the same. However, it is possible that the company is small and only has one social media account (just Facebook, just Twitter, etc.), in which case you will need to dig deeply into their posts to determine their branding.
Submission – The submission will be a one-page email to the director of the company after analyzing the social media in comparison/contrast to the web home page and offering suggestions of how to better reflect the brand in social media. You can imagine that you are a consultant who has been hired to perform this service (I have done this for companies before). Your email should be between 150-250 words. Address your email to either the marketing manager, communications officer, owner, or CEO of the company. You will need to do a bit of research to determine who this is.
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For this assignment, I want you to look at the social media feeds for the compan
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