How might you reconsider engaging your reader with a hook at the start of your essay?

Writing is not the only form of communication that attempts to persuade. After viewing the Buster the Boxer video, share with us:
What you think was the purpose of the advertisement.
What rhetorical move did the person who wrote and created this advertisement employ (ethos, pathos, logos)?
Did the creators “know” their audience? Who would you say the audience was?
How did the advertisement make you feel/how did you respond to it?
How might you think about the introduction and conclusion to your essay after considering how the creators of this advertisement were able to evoke certain feelings in their viewers? How might you reconsider engaging your reader with a hook at the start of your essay?
Here is the link to the Buster the Boxer Video