There Are 2 With 2 Parts To Both #1 . A. Visit the CVS/pharmacy website (http:

There Are 2 With 2 Parts To Both
#1 . A. Visit the CVS/pharmacy website (http://www.cvs.com). What other benefits does CVS provide to customers? Provide examples of both utilitarian value and hedonic value.
B. How do you feel about companies that give special benefits like discounts or preferred seating to their “best” customers? Is this a fair way for companies to treat their consumers? Your response should include customer lifetime value (CLV) concepts.
#2 . A. What are the three possible results from the cognitive organization process? Give examples of each.
B. What do you think of the ethics of subliminal advertising attempts or sexually embedded advertising? Why do you believe that there have been so few legal actions aimed at stopping subliminal advertising?